thatsthat24:

marvel-is-ruining-my-life:

Coca-Cola Mini (Hulk vs. Ant Man)

My favorite Super Bowl commercial so far

I just want this to be canon. Seriously, how funny would it be in a future Avengers movie, Cap is like, “Bruce, have you met Ant Man?” And Bruce is just like, “Yeah, he… sorta stole a coke from me, but we worked it out.” And then the res of the team just stares at the two of them in confused silence. 

aroskywalker:

gingersnapwolves:

bashfulbarnes:

HOW IT SHOULD’VE WENT

this seemed so natural and correct to me that I had to read it three times before I realized what was wrong with it

Okay I know I just reblogged this, but I’m not done with it.

Has anyone else thought about how much more compelling this simple change would have been thematically? We lose nothing of Clint’s character development, because a sister can be just as important and share the same concerns as a wife. But instead of an awkwardly underdeveloped romantic relationship, suddenly there’s a sibling relationship to parallel the Maximoffs. But Clint has chosen to protect his family and keep them out of it, while Pietro and Wanda have chosen to fight side by side.  Give Clint a conversation with Pietro about family, and protecting their family. Make them disapprove of each other’s methods. Pietro’s sacrifice to save Clint is instantly so much more heartbreaking. Give us Clint fighting to bring Pietro’s body back, because he knows he needs to bring him home to Wanda.

Literally so much improvement with less than five minutes of the actual film changed

prokopetz:

silkktheshocka:

texasuberalles:

freyjapup:

Its been NINE YEARS and i still dont think anyone knows exactly why teen titans was cancelled

Same reason Young Justice and Green Lantern The Animated Series were canceled: Girls liked it. Bruce Timm finally up an’ said it out loud in an interview a while back when he was asked why in the hell GL:TAS had been canceled when it was doing so well on every front; DC’s animation department has institutionally decided that feee-males don’t/can’t/shouldn’t like superheroes, so even if a show is drawing in great viewership numbers and has great toy sales, once they find out that it’s popular with women and girls, they pull the plug on it. Cartoon Network loved Teen Titans— two million viewers for new episodes will do that— and wanted a Season Six, and the production staff was already in the planning stages for it; they were going to have a big arc about Terra and why she was Living Normal, and do a lot more with the extended Titans team members.

This is so fucked up.

To elaborate on this point a bit, the reason this happens is that modern television merchandising aims for total market segregation.

In a nutshell, it’s much more efficient to sell things to people if you can divide them up into tightly defined subcategories that have no interests in common; that way, you never risk accidentally competing with yourself.

This is why children’s toys (and toy sales channels) are actually much more strongly gendered these days than they were forty, thirty, even twenty years ago: one of the basic market segregation splits they’ve decided to use is “boys versus girls”.

Ever wonder why you see Avengers t-shirts that leave Black Widow out of the group shot, or Guardians of the Galaxy action figure lines with no Gamora? That’s market segregation in action.

The upshot is that shows with crossover appeal can actually be cancelled for being too popular with girls; they’re viewed as “stealing” the female market from the specifically girl-targeted media that rightfully “owns” it.

This is the sort of thing folks are talking about when they say gender roles are socially constructed, by the way. The gender split in media merchandising? It’s not just artificial, it’s deliberately imposed as a top-down marketing strategy. When folks try to justify it by saying “this is the ways it’s always been” or “this is just what the market wants”, they’re lying through their teeth – this is, in fact, the merchandisers dictating to the market what it wants in order to sell stuff more efficiently.

(Interestingly, the reverse isn’t always true: if a specifically girl-targeted show unexpectedly becomes popular with boys, sometimes rather than being cancelled, its merchandising will shift to court the male collector’s market. TV execs are so sexist, even their sexism is sexist.)